KLM: The Orange Experience
Can you think of a holiday that’s completely orange? King’s Day in Amsterdam is not only a mash-up of a festival, market and street party, but it’s completely dedicated to the color orange and celebrating in style. Together, KLM and Heineken decided to partner up and offer 10 lucky winners the chance to experience this unique holiday in Amsterdam.
The fun began on none other than Amsterdam Avenue in New York City. KLM and Heineken set up a mini replica of King’s Day, and pulled aside passers-by to ask them several questions related to dance. Those who answered correctly were in for the ultimate Orange experience.
These lucky winners were instructed on a secret mission: to meet at JFK airport on April 25. With no idea what was in store for them, they boarded a plan to Amsterdam to experience King’s Day firsthand! A whole program of exciting activities awaited them when they landed. They boarded an orange bus for beer tasting at the Heineken Brewery, then hopped on a boat for the ultimate canal tour of Amsterdam.
To amp up the party, they were joined by DJ Armin van Buuren for a surprise private performance on their boat! They explored the gorgeous waterway of Amsterdam and immersed in the festive and very orange party atmosphere of the city. This was only the beginning of the festivities, as these lucky winners went on to celebrate King’s Day in Orange style with the Dutch all weekend long!
Check out the Orange Experience video below: